Joyrich
Famous worldwide fashion street in Los Angeles and "Melrose avenue".
The fashion brand that select shop "JOY RICH" on the street started up as an original brand is "Richness - Joyrich Joy. "
There are already a lot of people who know also in Japan because of having already been taken up in the fashion magazine named ViVi, SWEET, and GRAMOLOUS though it is a start in 2007 The concept of "Richness - Joyrich Joy" is "FREEDOM", "HOPE", "DREAM", and "LOVE".
These four concepts are said and you may say in casual, basic, and the 80's one of the fashion brands paid attention to most now to [te] Uist this "Richness - Joyrich Joy" to embody ..feeling.. ..no lock...
The vivid color especially feels [te] Uist ..no retro lock.., and enchants a lot of celebrities.
Also in Japan, it is already a popular item such as the rose buds.
Moreover, the price requested easily feels "Richness - Joyrich Joy" more familiar.
